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January 25, 2022
COP26 – where next for the media?
We will hear from CNN, Sky News, the BBC and WWF, and Gaby Hornsby will share the BBC’s internal audience research to help us understood what sort of coverage is most successful in engaging mainstream audiences.
Recent Reports
The Media: Where Next?
February 10, 2021
The Media: Where Next?
In this report, we track the changes that have taken place in the media landscape as a result of the COVID-19 pandemic and Black Lives Matter movement, and identify how INGOs can take advantage of them to engage more effectively with a range of audiences.
Podcasts: Where Next?
January 27, 2020
Podcasts: Where Next?
Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend? In this report we look at the changing podcast landscape, the…
The Challenge of Children’s TV: How to engage the YouTube generation with the wider world
April 01, 2019
The Challenge of Children’s TV: How to engage the YouTube generation with the wider world
Our goal is that children in the UK grow up with access to media which informs and engages them with the wider world. Find out more in our latest report...
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Oxfam
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The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues..
