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Latest News & Blogs
Why continuing media coverage of climate change is essential
January 04, 2022
Why continuing media coverage of climate change is essential
2022 is another hugely important year for tackling the climate emergency, with COP27 taking place in the Egyptian resort of Sharm El-Sheikh in November. Kai Tabacek attended COP26 and believes that it marked a sea change in media reporting of climate change. But, he argues, we need to ensure that the voices of those worst affected by climate change continue to be heard.
The challenge of making your voice heard
December 10, 2021
The challenge of making your voice heard
Social media is becoming increasingly competitive and it’s often hard to get the right mix between scheduled and reactive content. We asked Taome Bamford-White from the International Rescue Committee UK (IRC) to give us her top tips.
COP26 – a personal view
November 30, 2021
COP26 – a personal view
Practical Action was given official observer status at the recent COP26 talks in Glasgow. We asked Silvia Maria Gonzales, their global communications officer, who is based in Lima, to write about the experience of attending her first climate change talks.
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January 25, 2022
COP26 – where next for the media?
We will hear from CNN, Sky News, the BBC and WWF, and Gaby Hornsby will share the BBC’s internal audience research to help us understood what sort of coverage is most successful in engaging mainstream audiences.
Recent Reports
The Media: Where Next?
February 10, 2021
The Media: Where Next?
In this report, we track the changes that have taken place in the media landscape as a result of the COVID-19 pandemic and Black Lives Matter movement, and identify how INGOs can take advantage of them to engage more effectively with a range of audiences.
Podcasts: Where Next?
January 27, 2020
Podcasts: Where Next?
Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend? In this report we look at the changing podcast landscape, the…
The Challenge of Children’s TV: How to engage the YouTube generation with the wider world
April 01, 2019
The Challenge of Children’s TV: How to engage the YouTube generation with the wider world
Our goal is that children in the UK grow up with access to media which informs and engages them with the wider world. Find out more in our latest report...
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The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues..
