We help our members to work more effectively with the media
Do you want to improve your organisation’s media coverage?
What We Achieved Last Year
Latest posts
Charities Are Using AI Images. Most Haven’t Told Anyone.
AI tools are everywhere, but charities are still largely unaware of the risks and the obligations around artificial-imagery, writes Emma Bracegirdle
Is the BBC meeting its international news remit – and why should we care?
IBT’s latest research, looking in detail at the content of TV’s flagship news bulletins, has revealed an alarming decline in the quantity and range of international stories, with serious implications for international NGOs wishing to use television to reach mainstream audiences. Professor Martin Scott, one of the report authors, explains.
Six key truths about co-creation
Many NGOs from the Global North are starting to embrace co-creation as a way of shifting power back to communities. But, as Ruth Mileham from Peace Direct writes, there is no one-size-fits-all model of co-creation. Co-creation requires embracing discomfort, uncertainty and, ultimately, human connection.
Briefing with 5 News
We’ll be hearing from Jess Bulman, Deputy Editor of 5 News. This is a one hour long, daily news programme broadcast at 5pm every weekday on Channel 5, and made by a dedicated team based at ITN. The show is currently getting its biggest audiences ever, with a growing number of young viewers.
Recent Reports
Behind the Headlines – How UK Broadcasters Report the World
In this report, we sought to answer this question by analysing leading UK broadcasters’ international news coverage on their flagship television news programmes, bulletins, social media feeds, and dedicated apps. Data collection took place across two non-consecutive weeks in January and February 2026. The findings are compared with our previous studies from 2009 and 2016 - and an earlier study, which dates back to 1975.
Behind the Screen – How streaming is changing public service media
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English