NGO media briefing

We help our members to work more effectively with the media

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Latest News & Blogs

How British Red Cross found their biggest audience on TikTok
November 13, 2020

How British Red Cross found their biggest audience on TikTok

This year, British Red Cross have grown their TikTok channel into their largest social media audience in just a few months. Nana Crawford, Social Media Manager at British Red Cross, gives her top 5 tips for NGOs wanting to make the most of TikTok

Comic Relief is right to stop sending celebrities to Africa
October 30, 2020

Comic Relief is right to stop sending celebrities to Africa

Comic Relief’s decision to no longer send celebrities to African nations as part of its fundraising appeals is a welcome move, and will hopefully go some way towards dispelling the myths that exist around Africa, says Chine Mcdonald.

Arresting Decline Needs More Arresting Stories
October 15, 2020

Arresting Decline Needs More Arresting Stories

The number of confirmed cases in Africa has just passed 1 million. Rates of testing vary dramatically from one country to the next, suggesting we may not be seeing the full picture. With this in mind, here are five ways in which the UK can improve its coverage of the crisis.

Find Out More
December 08, 2020

Briefing with Times Radio

We’ll be hearing from Scarlett Maguire, who produces the breakfast show on Times Radio. She’ll talk us through the new radio station’s schedule, editorial priorities and how best to pitch ideas.

Recent Reports

Podcasts: where next?
January 27, 2020

Podcasts: where next?

Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend? In this report we look at the changing podcast landscape, the…

The Challenge of Children’s TV: How to engage the YouTube generation with the wider world
April 01, 2019

The Challenge of Children’s TV: How to engage the YouTube generation with the wider world

Our goal is that children in the UK grow up with access to media which informs and engages them with the wider world. Find out more in our latest report...

Faking It: Fake News and How it Impacts on the Charity Sector
February 06, 2018

Faking It: Fake News and How it Impacts on the Charity Sector

Fake news is of course a very topical issue and much has been written about it, but this is the first report that examines the implications of fake news for the charity sector.

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