How charities can succeed on YouTube

YouTube is rapidly changing the media landscape. It now has more than 2.7 billion active users each month. It’s the go-to platform for young audiences. Many mainstream media outlets, like the BBC and Channel 4, are now striking deals with the platform. It’s become a great place for charity campaigns like #TeamWater.

But charities continue to underperform on the platform. In this session, co-hosted with YouTube, we look at the data, new products, how recommendations work, examples of charities that are doing well on YouTube, how collaborations with creators work and top tips on how charities can be more effective on the platform.

We will hear from Charles Kerr, Government, Political Partnerships and Next Gen News lead, YouTube

In addition, will hear from Ava Santina, who is the Political Editor for the highly successful PoliticsJoe. We will ask her what makes PoliticsJoe successful and how NGOs can make the most from YouTube.

We will also hear a case study from one of our members. Kaite Helps will talk to us about Cool Earth's fruitful collaboration with Dr Simon Clarke. The charity achieved 220,000 views, 500 new donors and raised over £30,000 raised from just one video.

This session is aimed at social media officers and managers and any media officers who want to understand how they can make better use of the platform.

Speakers

• Kaite Helps - Head of Marketing & Communications, Cool Earth
• Charles Kerr – Government, Political Partnerships and Next Gen News lead, YouTube
• Ava Santina - Political Editor, PoliticsJoe

11 – 12.15 Wednesday March 4th on Zoom