Watch in full: social media training session two

You can access the slides from the session here.

This session covered:

• • Platform changes for LinkedIn, Twitter, Instagram, Tik Tok, Facebook and YouTube 
  • How to reach new audiences 
  • Team members’ social media presences 
  • Tone of voice – advanced tips 
  • How to piggyback on trending topics 
  • Advocacy management and strategy 
  • Crisis communications 
  • Dealing with trolls 
  • Accessibility on social media – advanced tips 
  • How to take an insights led approach to content strategy as a team 
  • How to create a compelling narrative about your organisation on social media