Opinion
Regular opinion pieces on charity storytelling, media insights and more.
New Report: Decolonisation – the media challenge
November 18, 2024
New Report: Decolonisation – the media challenge
Charities are increasingly trying to decolonise their storytelling, finding more ethical ways to communicate their messaging through language, imagery and video. But has the media caught up with the sector? And should charities compromise their principles in order to secure media coverage? Henry Roberts explores these questions and more in our new report.
Charities are falling out of love with X
October 22, 2024
Charities are falling out of love with X
Elon Musk’s transformation of Twitter into X has left many NGOs confused and dismayed. Melissa Ezechukwu, a digital strategist and IBT trustee, writes about how X’s algorithm disadvantages NGOs trying to reach their audience.
The battle for the future of public service media – a view from the Labour Party conference
October 01, 2024
The battle for the future of public service media – a view from the Labour Party conference
IBT attended the Labour Party conference in Liverpool last week, where we met Ministers from the Department for Culture, Media and Sport (DCMS) and urged them to back our Public Service Broadcasters (PSBs) and reinforce their obligations to international coverage.
Climate emergency – the media challenge
August 06, 2024
Climate emergency – the media challenge
The media has spectacularly failed to engage the UK public with climate change and the urgent need for action. Where has coverage gone wrong? Helen Palmer, IBT Trustee, argues that the media needs to move on from ‘climate doomism’.
The world’s most vulnerable need an ambitious UK government
July 16, 2024
The world’s most vulnerable need an ambitious UK government
Expectations are high for the new UK government. With ongoing violence in Gaza, global poverty and the climate emergency, there’s no shortage of issues for Keir Starmer’s government to focus on. Sophie Powell, Chief of UK Advocacy and Campaigns for Christian Aid shares what she hopes will be in the King’s Speech.
The challenge of reporting neglected crises
June 20, 2024
The challenge of reporting neglected crises
Earlier this week, IBT brought together a panel of journalists and NGOs to talk about how to improve media coverage of some of the world’s neglected crises such as Sudan, Myanmar, Syria and Yemen. IBT Director, Mark Galloway, reflects on the discussion.
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