Opinion
Regular opinion pieces on charity storytelling, media insights and more.
Young Brits care about global issues. We should listen to them
July 02, 2025
Young Brits care about global issues. We should listen to them
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
Ethical storytelling can help us fight back against the aid cuts
June 20, 2025
Ethical storytelling can help us fight back against the aid cuts
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
We need smarter, more focused aid
May 27, 2025
We need smarter, more focused aid
As aid budgets are being slashed, the sector needs a decisive shift in how aid is delivered, writes Flora Alexander, Executive Director of International Rescue Committee UK.
Sudan – a wake-up call
April 14, 2025
Sudan – a wake-up call
It’s the world’s worst humanitarian crisis. It should be headline news, but it’s not. Sudan’s hunger crisis is a test of international resolve and yet the media remains largely silent, writes Jean-Michel Grand from Action Against Hunger UK.
We need to hold broadcasters to account for their international content
March 31, 2025
We need to hold broadcasters to account for their international content
A new report commissioned by IBT tracks international public service content broadcast in 2023 and 2024. The report’s author, Martin Scott, argues that transparent and accountable public service media is vital in an age of misinformation.
We need to tell more nuanced stories about refugees
March 18, 2025
We need to tell more nuanced stories about refugees
In February, we held a joint event with ODI Global, bringing together journalists and activists to probe deeper into the media’s coverage of migration and refugees. The event was titled Migration - is the media getting it right? Henry Roberts concludes that there are some key lessons for all of us.
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