Opinion
Regular opinion pieces on charity storytelling, media insights and more.
Public service streaming platforms should promote public service content. Why don’t they?
August 28, 2025
Public service streaming platforms should promote public service content. Why don’t they?
IBT and the University of Leeds recently published ‘Behind the Screen’, a report on how public service broadcasting is changing as we move increasingly towards online viewing. Former BBC editor Roger Bolton was at the launch and reflects on the urgent questions the report raises.
Young Brits care about global issues. We should listen to them
July 02, 2025
Young Brits care about global issues. We should listen to them
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
Ethical storytelling can help us fight back against the aid cuts
June 20, 2025
Ethical storytelling can help us fight back against the aid cuts
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
We need smarter, more focused aid
May 27, 2025
We need smarter, more focused aid
As aid budgets are being slashed, the sector needs a decisive shift in how aid is delivered, writes Flora Alexander, Executive Director of International Rescue Committee UK.
Sudan – a wake-up call
April 14, 2025
Sudan – a wake-up call
It’s the world’s worst humanitarian crisis. It should be headline news, but it’s not. Sudan’s hunger crisis is a test of international resolve and yet the media remains largely silent, writes Jean-Michel Grand from Action Against Hunger UK.
We need to hold broadcasters to account for their international content
March 31, 2025
We need to hold broadcasters to account for their international content
A new report commissioned by IBT tracks international public service content broadcast in 2023 and 2024. The report’s author, Martin Scott, argues that transparent and accountable public service media is vital in an age of misinformation.
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