News and Blogs

Regular updates on the latest media industry news, campaign case studies, relevant research and audience insights.

Browse All Articles

Why continuing media coverage of climate change is essential
January 04, 2022

Why continuing media coverage of climate change is essential

2022 is another hugely important year for tackling the climate emergency, with COP27 taking place in the Egyptian resort of Sharm El-Sheikh in November. Kai Tabacek attended COP26 and believes that it marked a sea change in media reporting of climate change. But, he argues, we need to ensure that the voices of those worst affected by climate change continue to be heard.

The challenge of making your voice heard
December 10, 2021

The challenge of making your voice heard

Social media is becoming increasingly competitive and it’s often hard to get the right mix between scheduled and reactive content. We asked Taome Bamford-White from the International Rescue Committee UK (IRC) to give us her top tips.

COP26 – a personal view
November 30, 2021

COP26 – a personal view

Practical Action was given official observer status at the recent COP26 talks in Glasgow. We asked Silvia Maria Gonzales, their global communications officer, who is based in Lima, to write about the experience of attending her first climate change talks.

Why COP26 means that public engagement matters more than ever before
November 23, 2021

Why COP26 means that public engagement matters more than ever before

The goal of keeping warming to 1.5C is still alive, but it’s on life support. And going forwards requires hope. So where is hope to be found? It has to be in the rising tide of concern about climate change around the world, and people’s desire to show up and be part of the solution.

How charities can use Clubhouse
October 22, 2021

How charities can use Clubhouse

Clubhouse is one of the latest social media platforms to launch, but with a very different format from its competitors. Some charities have started to see the benefits of joining, writes Kirsty Marrins.

How the ONE Campaign successfully harnessed the power of celebrities
October 11, 2021

How the ONE Campaign successfully harnessed the power of celebrities

Last year ONE persuaded an impressive array of celebrities to hand over their social media accounts to experts to campaign for a global response to the pandemic. Kate Critchley takes us behind the scenes of the campaign.

View More
Become a Member

"IBT connects INGOs with some of the most influential journalists and editors."

ActionAid
IBT Member

Keep up to date with IBT news

Non-members can sign up to our mailing list here