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Regular updates on the latest media industry news, campaign case studies, relevant research and audience insights.

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How the ONE Campaign successfully harnessed the power of celebrities
October 11, 2021

How the ONE Campaign successfully harnessed the power of celebrities

Last year ONE persuaded an impressive array of celebrities to hand over their social media accounts to experts to campaign for a global response to the pandemic. Kate Critchley takes us behind the scenes of the campaign.

How the digital divide threatens the success and legitimacy of the COP26 talks
September 30, 2021

How the digital divide threatens the success and legitimacy of the COP26 talks

The digital divide is in danger of stifling the voices of those representing some of the communities likely to be worst affected by the impacts of climate change, argues Matt Wright.

COP26 must support communities already dealing with climate change
September 06, 2021

COP26 must support communities already dealing with climate change

We need COP26 and the media to deliver for people and communities who are already feeling the harsh impacts of climate change writes Mary Friel, COP26 policy and advocacy manager at British Red Cross.

How the International Rescue Committee found success on Instagram
July 28, 2021

How the International Rescue Committee found success on Instagram

Audiences are increasingly turning to Instagram as a source of news and information, offering INGOs an excellent opportunity to use the platform as a space to share their expertise. Poppy Bullen, Senior Digital Communications Officer at IRC, shares her top tips for INGOs hoping to up their game on Instagram.

‘Keep things simple’
July 21, 2021

‘Keep things simple’

The Guardian’s award-winning podcast, Today in Focus, was launched almost three years ago and it has been widely praised, winning best current affairs podcast at the British Podcast Awards. Rachel Humphreys, one of the presenters and producers, recently gave IBT members a masterclass.

Top tips for NGO podcasters
June 30, 2021

Top tips for NGO podcasters

This month we are taking a closer look at podcasts. Many of our members have launched their own. They talk about the lessons they have learnt to Katie Tiffin, IBT’s communications and membership officer.

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