Submission from the International Broadcasting Trust (IBT) and the University of Leeds to Ofcom’s Designation of Public Service Broadcaster Internet Programme Services
YouTubers, Jimmy Donaldson aka MrBeast, Ben Azelart and Orkun Işıtmak during a visit to Dyetse Village, Malawi where a new well point has been installed to provide clean water to the community. Credit: WaterAid/ Lee-Ann Olwage
We believe the proposed methods do not go nearly far enough in understanding the nature of the IPS platforms seeking designation, the algorithms used, and how they can meaningfully create public service environments. We propose that PSBs should be required to set out the values, principles, and priorities underpinning their IPS platforms and informing the development and deployment of algorithms and recommendation systems.
March 2025