Advocacy

Our vision is that people in the UK have access to more and better coverage of global issues and are able to find it eaily through their favourite media. The aim of our advocacy is to achieve this vision.

For more than 30 years we have used our experience and research to represent our members’ interests at key moments, including BBC Charter and Channel 4 licence renewal, public service debates and scheduling negotiations. As financial pressure and consumer choice grow, it has never been more important to ensure that mainstream media don’t just report on the top news story of the day but also reflect a range of stories from around the world.

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March 27, 2025
  • Advocacy

Submission from the International Broadcasting Trust (IBT) and the University of Leeds to Ofcom’s Designation of Public Service Broadcaster Internet Programme Services

We believe the proposed methods do not go nearly far enough in understanding the nature of the IPS platforms seeking designation, the algorithms used, and how they can meaningfully create public service environments. We propose that PSBs should be required to set out the values, principles, and priorities underpinning their IPS platforms and informing the development and deployment of algorithms and recommendation systems.

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March 27, 2025
  • Advocacy

Submission from the International Broadcasting Trust (IBT) to Ofcom’s Statement of Programme Policy and Statement of Media Content Policy guidance

We would like to congratulate Ofcom on the conditions for IPS platforms set out in the Draft Guidance. We believe they accurately describe an IPS platform that is capable of, and focussed on, delivering a public service media experience for audiences. However, we are concerned about the lack of detailed information and evidence that PSBs are required to include (in their SoPPs and SMCP Plan) about the IPS services put forward for designation. We have set out these concerns in greater detail in our submission to the consultation on the designation process, and we hope that Ofcom will factor both responses into their considerations.

Browse All Submissions

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March 27, 2025
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Submission from the International Broadcasting Trust (IBT) and the University of Leeds to Ofcom’s Designation of Public Service Broadcaster Internet Programme Services

We believe the proposed methods do not go nearly far enough in understanding the nature of the IPS platforms seeking designation, the algorithms used, and how they can meaningfully create public service environments. We propose that PSBs should be required to set out the values, principles, and priorities underpinning their IPS platforms and informing the development and deployment of algorithms and recommendation systems.

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March 27, 2025
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Submission from the International Broadcasting Trust (IBT) to Ofcom’s Statement of Programme Policy and Statement of Media Content Policy guidance

We would like to congratulate Ofcom on the conditions for IPS platforms set out in the Draft Guidance. We believe they accurately describe an IPS platform that is capable of, and focussed on, delivering a public service media experience for audiences. However, we are concerned about the lack of detailed information and evidence that PSBs are required to include (in their SoPPs and SMCP Plan) about the IPS services put forward for designation. We have set out these concerns in greater detail in our submission to the consultation on the designation process, and we hope that Ofcom will factor both responses into their considerations.

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December 12, 2024
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Submission from the International Broadcasting Trust (IBT) to the CMS Committee’s inquiry into the BBC World Service

Our evidence focuses on the value of the World Service to audiences and civil society in the UK.We believe that the breadth and depth of World Service journalism makes a major contribution to BBC News output across all platforms and, therefore, to the overall international coverage available to UK audiences.

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May 20, 2024
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Submission from the International Broadcasting Trust to the Future Funding of the BBC World Service

Our submission focuses on the question of funding models of the BBC World Service and, in particular, our concerns surrounding the current arrangements. The inquiry’s other questions either do not apply to IBT’s work or sit beyond our area of expertise.

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March 04, 2024
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Submission from the International Broadcasting Trust to the DCMS BBC Funding Model Review

The International Broadcasting Trust (IBT) welcomes the review into the BBC’s funding model being conducted by the Department of Culture, Media and Sport. We consider it timely and of great importance to our membership, which comprises over 50 leading NGOs from the humanitarian, international development, and environmental sectors.

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February 13, 2024
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Submission from the International Broadcasting Trust to the Communications and Digital Lords Select Committee Inquiry into the Future of News: Impartiality, Trust and Technology

The International Broadcasting Trust (IBT) welcomes the Select Committee’s inquiry into the future of news: impartiality, trust and technology. We consider it timely and of great importance to our membership, which comprises over 50 leading NGOs from the humanitarian, international development, and environmental sectors.

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