To ensure that people in the UK have access to more and better coverage of global issues across a range of media.
We are a member based organisation providing a range of benefits to our members including regular briefings with journalists and editors; training in social media, photography, shooting with a smartphone; access to our latest research tracking changes in the media landscape; advocacy to ensure that international stories and issues remain central to the UK media agenda.
Our members report improved access to media decision makers as a result of attending our briefings with journalists and editors. And a better understanding of how to pitch stories has helped to increase media coverage for our members and the issues that concern them.
We have influenced the BBC Charter to include a stronger commitment to global coverage and helped to shape the Channel 4 remit with an obligation to feature information and views from around the world.
Our member organisations report more media coverage of their stories and issues as a direct result of the contacts made with journalists through IBT.
Our members have developed practical skills, across multiple teams, changing how they engage with the media and the impact they have. We provide regular training in social media, photography and shooting and editing with a smartphone.
IBT members use our reports to help them plan their media strategies.
The Independent is the UK’s fastest growing news brand. It has been growing its audience rapidly and, with a monthly audience of 20 million, it is currently the UK’s third biggest online news brand, after the BBC and The Guardian.
Chris Stevenson, International Editor at The Independent will talk to us about its international coverage, who its target audience is and how to pitch stories to him and his colleagues.