To ensure that people in the UK have access to more and better coverage of global issues across a range of media.
We are a member based organisation providing a range of benefits to our members including regular briefings with journalists and editors; training in social media, photography, shooting with a smartphone; access to our latest research tracking changes in the media landscape; advocacy to ensure that international stories and issues remain central to the UK media agenda.
Our members report improved access to media decision makers as a result of attending our briefings with journalists and editors. And a better understanding of how to pitch stories has helped to increase media coverage for our members and the issues that concern them.
We have influenced the BBC Charter to include a stronger commitment to global coverage and helped to shape the Channel 4 remit with an obligation to feature information and views from around the world.
Our member organisations report more media coverage of their stories and issues as a direct result of the contacts made with journalists through IBT.
Our members have developed practical skills, across multiple teams, changing how they engage with the media and the impact they have. We provide regular training in social media, photography and shooting and editing with a smartphone.
IBT members use our reports to help them plan their media strategies.
There have been many changes at BBC News and it is often hard to know how best to contact editors, so we are delighted that our next briefing will be with Paul Danahar, Foreign Editor of BBC News.
Paul will explain how the foreign desk and forward planning work and talk us through the best way to pitch ideas to him and his colleagues – and the sort of stories and studio guests that they are looking for.
He’ll explain the different priorities for news bulletins, the website, app and news channel.
The briefing will take place on Zoom from 2-3pm on Tuesday September 9th.