Our vision is a world in which the media is a force which enables all people to be active global citizens so that their actions can make a difference.
About Us
We work with the media to ensure that audiences remain engaged with global issues. We provide our members with regular access to influential journalists and editors so that they can maximise their impact in a rapidly changing media landscape.
What We Achieved Last Year
Our Mission
To ensure that people in the UK have access to more and better coverage of global issues across a range of media.
We are a member based organisation providing a range of benefits to our members including regular briefings with journalists and editors; training in social media, photography, shooting with a smartphone; access to our latest research tracking changes in the media landscape; advocacy to ensure that international stories and issues remain central to the UK media agenda.
We provide our members with regular access to journalists and editors and training to improve their multimedia skills.
Our Impact
Our members report improved access to media decision makers as a result of attending our briefings with journalists and editors. And a better understanding of how to pitch stories has helped to increase media coverage for our members and the issues that concern them.
Advocacy
We have influenced the BBC Charter to include a stronger commitment to global coverage and helped to shape the Channel 4 remit with an obligation to feature information and views from around the world.
Access
Our member organisations report more media coverage of their stories and issues as a direct result of the contacts made with journalists through IBT.
Capacity
Our members have developed practical skills, across multiple teams, changing how they engage with the media and the impact they have. We provide regular training in social media, photography and shooting and editing with a smartphone.
Research
IBT members use our reports to help them plan their media strategies.
Briefing with Sky News
Wednesday March 19 2025
This will be an in-person briefing at Sky News HQ in Isleworth in south-west London. This is the first time that we have organised such an event. It’s a great opportunity to get to know the Sky News team and see how the newsroom works.
We will be meeting the foreign news and digital teams. Sky has strong track record of international reporting under Tim Singleton, head of international news. Also, as many of you will know, Sky has recently announced a new video-first strategy which will prioritise digital news over the news channel. We will be hearing more about this.
Unfortunately, since demand is likely to be high, and Sky does not have space for everyone, we are limiting places to one person per member organisation. Please register below if you would like to attend.
There will be two sessions, one from 10-12 and the other from 2-4. You will be allocated to one of these. However, if you have a preference for one session over the other, then please let us know. Email henry@ibt.org.uk
Schedule for the day:
Session 1:
10:00 – 10:30 Coffee & networking with Yalda and team (informal opportunity to meet and chat)
10:30 – 11:15 Briefing with Tim Singleton and Foreign Editor
11:15 – 11:45 Briefing with Head of Digital
11:45 – 12:00 Newsroom tour
Session 2:
14:00 – 14:30 Coffee & networking with Yalda and team (informal opportunity to meet and chat)
14:30 – 15:15 Briefing with Tim Singleton and Foreign Editor
15:15 – 15:45 Briefing with Head of Digital
15:45 – 16:00 Newsroom tour
Speakers:
Yalka Hakim, lead presenter
Tim Singleton, head of foreign news
Location:
Sky campus, Grant Way, Isleworth, Surrey TW7 5QD
