We help our members to work more effectively with the media
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What We Achieved Last Year
Latest posts
We need smarter, more focused aid
As aid budgets are being slashed, the sector needs a decisive shift in how aid is delivered, writes Flora Alexander, Executive Director of International Rescue Committee UK.
Sudan – a wake-up call
It’s the world’s worst humanitarian crisis. It should be headline news, but it’s not. Sudan’s hunger crisis is a test of international resolve and yet the media remains largely silent, writes Jean-Michel Grand from Action Against Hunger UK.
We need to hold broadcasters to account for their international content
A new report commissioned by IBT tracks international public service content broadcast in 2023 and 2024. The report’s author, Martin Scott, argues that transparent and accountable public service media is vital in an age of misinformation.
How charity comms are changing in the age of AI
In this special session on AI, we’ll be looking at some of the latest developments and the impact they are likely to have on charities, especially in their communications and media work.
Recent Reports
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Decolonisation – the media challenge
IBT encourages NGOs to work with the media. But the two sectors are not always aligned. This report examines the media's stance on decolonisation. The report interrogates areas of divergence between the media and the charity sector before offering solutions forward.
Fighting for Space: International content and the future of public service media in a digital-first era
As the media landscape continues to change rapidly and radically, we are calling for significant changes to how the PSM providers approach international content.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English