We help our members to work more effectively with the media
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What We Achieved Last Year
Latest posts
Sudan – a wake-up call
It’s the world’s worst humanitarian crisis. It should be headline news, but it’s not. Sudan’s hunger crisis is a test of international resolve and yet the media remains largely silent, writes Jean-Michel Grand from Action Against Hunger UK.
We need to hold broadcasters to account for their international content
A new report commissioned by IBT tracks international public service content broadcast in 2023 and 2024. The report’s author, Martin Scott, argues that transparent and accountable public service media is vital in an age of misinformation.
We need to tell more nuanced stories about refugees
In February, we held a joint event with ODI Global, bringing together journalists and activists to probe deeper into the media’s coverage of migration and refugees. The event was titled Migration - is the media getting it right? Henry Roberts concludes that there are some key lessons for all of us.
Briefing with The Independent
The Independent is the UK’s fastest growing news brand. It has been growing its audience rapidly and, with a monthly audience of 20 million, it is currently the UK’s third biggest online news brand, after the BBC and The Guardian.
Chris Stevenson, International Editor at The Independent will talk to us about its international coverage, who its target audience is and how to pitch stories to him and his colleagues.
Recent Reports
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Decolonisation – the media challenge
IBT encourages NGOs to work with the media. But the two sectors are not always aligned. This report examines the media's stance on decolonisation. The report interrogates areas of divergence between the media and the charity sector before offering solutions forward.
Fighting for Space: International content and the future of public service media in a digital-first era
As the media landscape continues to change rapidly and radically, we are calling for significant changes to how the PSM providers approach international content.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English