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Charities are falling out of love with X
October 22, 2024
Charities are falling out of love with X
Elon Musk’s transformation of Twitter into X has left many NGOs confused and dismayed. Melissa Ezechukwu, a digital strategist and IBT trustee, writes about how X’s algorithm disadvantages NGOs trying to reach their audience.
The battle for the future of public service media – a view from the Labour Party conference
October 01, 2024
The battle for the future of public service media – a view from the Labour Party conference
IBT attended the Labour Party conference in Liverpool last week, where we met Ministers from the Department for Culture, Media and Sport (DCMS) and urged them to back our Public Service Broadcasters (PSBs) and reinforce their obligations to international coverage.
Climate emergency – the media challenge
August 06, 2024
Climate emergency – the media challenge
The media has spectacularly failed to engage the UK public with climate change and the urgent need for action. Where has coverage gone wrong? Helen Palmer, IBT Trustee, argues that the media needs to move on from ‘climate doomism’.
Find Out More
November 28, 2024
Unlock the Power of TikTok for Charities
We’re excited to invite IBT members to an exclusive in-person workshop at TikTok’s London Offices. This is a unique opportunity to learn how your charity can tap into one of the world’s most influential entertainment platforms to reach new audiences, raise awareness, and generate support.
Recent Reports
Fighting for Space: International content and the future of public service media in a digital-first era
November 28, 2023
Fighting for Space: International content and the future of public service media in a digital-first era
As the media landscape continues to change rapidly and radically, we are calling for significant changes to how the PSM providers approach international content.
Charity Campaigning: Where Next?
April 26, 2022
Charity Campaigning: Where Next?
Our report shares lessons learnt from campaigners and social media experts about finding the right message, campaigning on social media, utilising the media and campaigning collaboratively. We also explore the current campaigning landscape.
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Oxfam
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The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
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Ben Rayner
Executive Producer, Al Jazeera English