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Latest posts
Charities can use AI to shape public understanding of global issues
IBT and the University of Leeds recently published ‘Behind the Screen’, a report on how public service broadcasting is changing as we move increasingly towards online viewing. Former BBC editor Roger Bolton was at the launch and reflects on the urgent questions the report raises.
Public service streaming platforms should promote public service content. Why don’t they?
IBT and the University of Leeds recently published ‘Behind the Screen’, a report on how public service broadcasting is changing as we move increasingly towards online viewing. Former BBC editor Roger Bolton was at the launch and reflects on the urgent questions the report raises.
Young Brits care about global issues. We should listen to them
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
Climate change – the media challenge
Date: 16th October 2025
Time: 10 – 11:30
Location: ODI Global, 4 Millbank, London, SW1P 3LL
With COP30 approaching, this event will dissect how the research community, media and civil society communicate the challenge of climate change and continue to work towards low-carbon, climate-resilient development.
We will be asking:
- Does the media need to shift its approach to communicating climate change?
- How does civil society continue to advocate for change? Is traditional media still a player?
- How does COP adapt to the absence of one of the world’s largest emitters?
Our panel will consist of:
- Sarah Colander, director climate and sustainability programme, ODI Global
- Patrick Greenfield biodiversity and environment reporter, The Guardian
- Nicky Hawkins, consultant, Climate Outreach
- Matt McGrath environment correspondent, BBC News
- Laura Paddison, senior climate reporter, CNN
- Adam Vaughan environment editor, The Times
Recent Reports
Behind the Screen – How streaming is changing public service media
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Decolonisation – the media challenge
IBT encourages NGOs to work with the media. But the two sectors are not always aligned. This report examines the media's stance on decolonisation. The report interrogates areas of divergence between the media and the charity sector before offering solutions forward.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English