Reports
Our regular reports provide practical guides for our members to help them maximise their impact in a rapidly changing media landscape and an evidence base for our advocacy.
Podcasts: where next?
Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend? In this report we look at the changing podcast landscape, the…
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Podcasts: where next?
Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend? In this report we look at the changing podcast landscape, the…
The Challenge of Children’s TV: How to engage the YouTube generation with the wider world
Our goal is that children in the UK grow up with access to media which informs and engages them with the wider world. Find out more in our latest report...
Faking It: Fake News and How it Impacts on the Charity Sector
Fake news is of course a very topical issue and much has been written about it, but this is the first report that examines the implications of fake news for the charity sector.
Video First – making an impact
Organisations that want to reach audiences need to produce their own video content. But there are major challenges.
Climate Change On Television
In this report, a year on from the historic Paris Agreement, we look at how broadcasters have covered climate change and related issues, and we make recommendations for how to enhance future coverage.
Small Screen, Big World
In 2009 IBT published research on the quantity and nature of international news coverage by the main UK television and radio broadcasters. This report presents the results of a similar study conducted during a two week sample period in January 2016.