Watch in full: social media training session two
You can access the slides from the session here.
This session covered:
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- Platform changes for LinkedIn, Twitter, Instagram, Tik Tok, Facebook and YouTube
- How to reach new audiences
- Team members’ social media presences
- Tone of voice – advanced tips
- How to piggyback on trending topics
- Advocacy management and strategy
- Crisis communications
- Dealing with trolls
- Accessibility on social media – advanced tips
- How to take an insights led approach to content strategy as a team
- How to create a compelling narrative about your organisation on social media