May 2018 Newsletter

robin1st May 2018

Welcome to IBT’s May newsletter with an update on our work and relevant news from the media industry.

View the latest IBT Newsletter in PDF format.

CBeebies Where in the World


Parliamentary event – the future of children’s television, May 16th

The future of children’s TV in the UK is under the spotlight and decisions made in the next few months will have a serious impact on what children are able to watch. IBT is co-hosting a parliamentary event later this month, in association with the All Party Parliamentary Group on Children’s Media and the Arts. Our goal is to increase the range of international content available to children.

Do join us at 6.30pm on Wednesday May 16th to debate these issues and for networking drinks afterwards. The event will take place in the CPA room, just off Westminster Hall. It will be chaired by Julie Elliott MP. Speakers include Cheryl Taylor, Head of Content at BBC Children’s; Nicky Cox, Editor in Chief of First News and Unicef UK adviser; Professor Jeanette Steemers from King’s College, London and IBT’s Sophie Chalk. Please share this invite with friends or colleagues who you think may be interested in attending. IBT members can register now via the website.

This month’s briefing with HuffPost, May 23rd

Later this month we will hear from two editors at HuffPost UK. News editor Basia Lewandowska Cummings and blogs editor Charlie Lindlar will talk us through recent changes at HuffPost and how best to pitch news stories and blog proposals to them and their colleagues in London. HuffPost UK is rapidly expanding its online reach and has a strong following amongst women and younger audiences. It’s keen to report positive news stories. The briefing will be held at 10am on Wednesday May 23rd. If you’d like to attend please register now via the IBT website.

IBT round table on trust

Last month we held a round table to discuss steps that charities can take to rebuild trust and how the humanitarian sector can increase support for aid. The round table was co-hosted by ITV News and chaired by Penny Marshall, Social Affairs Editor at ITV News. Several CEOs of IBT member organisations attended and they were joined by editors from the BBC, ITV News, HuffPost, The Guardian and Devex, and by academics and a representative from DFID. There was an open and constructive discussion with a consensus that the time had come to try to change the media narrative, particularly around aid. Both media and NGO representatives agreed that there needed to be space in the media for a more nuanced way of reporting aid that reflected the complex reality of humanitarian work. IBT will be following up on this discussion with further events.

New research on charity appeals

David Hudson and his colleagues from the University of Birmingham have published new research that has examined public responses to charity appeals. Their case study was based on the DEC appeal for East Africa which took place in March last year. The conclusion of the research is that, whilst charity appeals are successful in raising money in the short term, they may damage long term public support and engagement.

Conference on how development NGOs are adapting to changing times, May 15th

Nicola Banks and Dan Brockington from the Universities of Manchester and Sheffield are organizing a one day conference, Practicing Resilience – living in interesting times in the development NGO sector. Their aim is to bring together academics and NGO representatives to consider current strategies for adapting to change, review the academic evidence in this field and identify where further research is needed. The conference takes place on Tuesday May 15th in Manchester. If you’d like to attend, contact

Government spending on ODA achieves 0.7% target

The government has announced that in 2017 it achieved a spend of 0.7% of GDP on overseas development assistance (ODA). Interestingly, the figures show a slight drop in the proportion of spending accounted for by DFID and an increase in spending by other departments (including the Foreign Office and Ministry of Defence).

IBT award winner

This year IBT launched its own award for the best international TV programme of 2017, in conjunction with the audience group, VLV. I’m delighted to announce that the winner is Unreported World, the Channel 4 international current affairs show. Krishnan Guru-Murthy received the award at the VLV spring conference last month on behalf of the team from Quicksilver Productions.

Unreported World – World’s Dirtiest Air

Last week’s episode of Unreported World featured Marcel Theroux reporting from the Mongolian capital, Ulaanbaatar. It was an impressive report and well worth watching on catch up. The idea for this film was first pitched by Unicef at an IBT brainstorm with the Unreported World team.

IBT is recruiting a digital trustee, deadline May 31st

If you are interested in becoming more involved in IBT and have a background in digital, then please consider joining us as a trustee. Our trustees are all volunteers and they play an important role in setting IBT’s strategy, ensuring that we meet our charitable goals, spend our income wisely and comply with charity law.

We are looking for a new trustee who should have a particular interest in digital but be aware of, and in sympathy with, IBT’s ambitions as an organisation. I’d be happy to talk informally to any interested candidates. If you’d like to apply, see further details are on our website. The deadline for applications is Thursday May 31st.

The BBC pledges to achieve a 50-50 gender split of expert voices

The BBC has promised that by next year it will achieve a 50-50 gender split of experts who appear in its news and current affairs output. This is the culmination of a long campaign to improve the representation of women. Research conducted by Lis Howell from City University in 2012 found that the ratio of men to women who featured as experts on the Today programme was an astonishing 6 to 1. The BBC Academy launched a scheme to identify women who would benefit from media training and many graduates of its scheme now appear as experts.

Social media ad spend increases

More money will be spent advertising on social media networks than on the entire TV market within two years, according to a new report. By 2020, it is estimated that ad spend on Facebook in the UK will reach £3.8bn – over a billion pounds more than this year and just behind the value of the entire commercial TV market led by ITV, Channel 4, Sky and Channel 5.

One World Media Awards, June 18th

Tickets are now on sale for this year’s One World Media Awards which celebrate outstanding media coverage of global issues. This year’s awards, presented by Jon Snow, will take place at BAFTA on the evening of Monday June 18th. If you’ve never been before, this is a great occasion and a chance to recall some of the best international media coverage of the past year.

New IBT members

A very warm welcome to our two new members, Islamic Relief UK and The Donkey Sanctuary. We are always keen to grow our membership so do mention IBT to friends or colleagues or other organisations who you think may benefit from IBT membership.

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