Briefing Notes: Sky News on climate change
Sarah Whitehead, deputy head of newsgathering email@example.com
Climate change unit
Michael Blair news editor
Rhiannon Williams producer
Hannah Thomas-Peter reporter
Victoria Seabrook digital reporter
Emails all first name dot surname at sky.uk
Sky News has had a longstanding interest in climate change and environmental stories. Sarah mentioned ocean rescue campaign and the new climate series of monthly films. They are now increasing their commitment to climate change in the run up to COP. They are aware that the audience is often depressed by the news about climate change and scared so they have a big emphasis on charting the changes that are taking place and showing the solutions. They want to empower audiences and hold governments and business to account. It is not just up to people to change their behaviour, government and industry have a big role to play too. They want their coverage to reach a mainstream audience, both those who are already interested in climate change and those who may become more interested.
The Daily Climate Show – Now they do the Daily Climate Show, a 12-15 daily show which features the day’s news stories and climate change diaries of people who are making a difference. The aim of the show is to be very topical and newsy, they don’t run long features, there are a lot of stories covered (8 or 9 stories in each show). Its regular presenter is Anna Jones. They are also looking for studio guests for the show. The show features lots of data as Sarah says there is big audience interest in data. There is a daily tally of UK fuel consumption showing the proportion that comes from renewables. Ed Conway the business correspondent has now taken on a role as business/data correspondent.
ClimateCast – they also do a weekly podcast. This is very accessible. Recent editions have included an interview with a leading climate change expert and with social influencers who are championing the issue. The podcast includes a run down of the week’s stories. It is presented by Anna too.
Bangladesh – they currently have a team in Bangladesh and will continue to report from the country in the run up to COP, subject to visas. They wanted to be somewhere where you can see the impacts of climate change at first hand. Michael Blair is there. The correspondent is Katerina Vittozi.
Pitching – they are looking for news so give them a new report, new research, new data, something that they can push and will make their headlines. Send photos, video, sound clip. Pitch stories and interviewees and email one of the team not all of them. They are also interested in UK stories. For more information on pitching to Sky News, see notes from the briefing with Tim Singleton, Head of International News, which took place in October 2020.
Instagram – they do an Instagram live every Wednesday at 5 which Katerina hosts. It’s a different guest each week.