We help our members to work more effectively with the media

Do you want to improve your organisation’s media coverage?

What We Achieved Last Year

Latest posts

Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made
February 12, 2025

Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made

Channel 4's controversial reality show has been criticised for downplaying the lived experiences of refugees by turning their lives into an entertainment format. But as Gareth Benest, Advocacy Director for IBT argues, for all the show's faults, public service broadcasters like Channel 4 need to be realistic and engage wider audiences.

Sudan – the media challenge
January 21, 2025

Sudan – the media challenge

Last week, the International Broadcasting Trust (IBT) hosted a discussion between journalists and charity directors with the aim of increasing media coverage of Sudan. IBT Director, Mark Galloway, gives his assessment of the challenge.

We must shine a light on Sudan and bring an end to this misery
December 11, 2024

We must shine a light on Sudan and bring an end to this misery

Tufail Hussain, Director of Islamic Relief UK, has been at the forefront of calls for more media coverage of Sudan. Here, he reflects on his recent visit to the country.

Find Out More
March 19, 2025

Briefing with Sky News

Wednesday March 19 2025

This will be an in-person briefing at Sky News HQ in Isleworth in south-west London. This is the first time that we have organised such an event. It’s a great opportunity to get to know the Sky News team and see how the newsroom works.

We will be meeting the foreign news and digital teams. Sky has strong track record of international reporting under Tim Singleton, head of international news. Also, as many of you will know, Sky has recently announced a new video-first strategy which will prioritise digital news over the news channel. We will be hearing more about this.

Unfortunately, since demand is likely to be high, and Sky does not have space for everyone, we are limiting places to one person per member organisation. Please register below if you would like to attend.

There will be two sessions, one from 10-12 and the other from 2-4. You will be allocated to one of these. However, if you have a preference for one session over the other, then please let us know. Email henry@ibt.org.uk

Schedule for the day:

Session 1:
10:00 – 10:30 Coffee & networking with Yalda and team (informal opportunity to meet and chat)
10:30 – 11:15  Briefing with Tim Singleton and Foreign Editor
11:15 – 11:45  Briefing with Head of Digital
11:45 – 12:00  Newsroom tour

Session 2:
14:00 – 14:30 Coffee & networking with Yalda and team (informal opportunity to meet and chat)
14:30 – 15:15  Briefing with Tim Singleton and Foreign Editor
15:15 – 15:45  Briefing with Head of Digital
15:45 – 16:00  Newsroom tour

Speakers:
Yalka Hakim, lead presenter
Tim Singleton, head of foreign news

Location:
Sky campus, Grant Way, Isleworth, Surrey TW7 5QD

Recent Reports

Decolonisation – the media challenge
December 03, 2024

Decolonisation – the media challenge

IBT encourages NGOs to work with the media. But the two sectors are not always aligned. This report examines the media's stance on decolonisation. The report interrogates areas of divergence between the media and the charity sector before offering solutions forward. 

Fighting for Space: International content and the future of public service media in a digital-first era
November 28, 2023

Fighting for Space: International content and the future of public service media in a digital-first era

As the media landscape continues to change rapidly and radically, we are calling for significant changes to how the PSM providers approach international content. 

TikTok: A Guide for Charities
WaterAid staff recording a TikTok video.
February 23, 2023

TikTok: A Guide for Charities

Keep up to date with IBT news

Non-members can sign up to our mailing list here
Become a Member

“IBT is brilliantly effective in offering high level access and practical insight.”

Oxfam
IBT Member

The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.

Our Members

See our full list of members

“Talking to IBT members is a very useful two way process”

Ben Rayner
Executive Producer, Al Jazeera English